![]() ![]() The mini-program also enables to easily check the analytics of your WeChat Official Account and of your published articles. The mini-program enables to handle all of daily actions on the public account, such as answering comments and customer service messages. ![]() Who said mini-programs were useless? Tencent recently released a very useful mini-program enabling you to manage your WeChat Official Account. You can access this campaign by scanning this QR code: A mini-program to manage your WeChat Official Account Mini-programs were leveraged in order to provide a smooth and fast use experience, which was particularly important given the emotional nature of the campaign. Tencent leveraged the combination of an old, more personal form of communication (snail mail) and adapted it to WeChat as a modern communication tool. It was incredibly popular, generated 300 million impressions in total. The campaign was promoted Tencent with the help of some Chinese stars such as Yao Chen and Zhou Xun (who wrote and recorded their own letters). Send it out to your friends via the WeChat Mini-program. ![]() Record a voice message of you reading this letter.Write a letter to your friend via the Mini-program.Plus, the biggest Chinese fintech super app will help offline retailers to attract customers with special discounts in over 100 cities.WeChat team, Tencent and the TV program 见字入面 collaborated in building a simple but incredibly popular Mini-program. This was by far the biggest online event ever, but this was a great time for retail shops too: over 210k offline retails participated and offered special coupons via the Alipay app. During this year’s 11.1, celebrities as former basketball player Magic Johnson and world-wide famous singer Taylor Swift have broadcast their own live streaming sessions. In 2019 Taylor Swift amazed the Chinese audience with her performance, this year Katy Perry and Jackie Chan will take part in the show aired just a few hours before 11.11 start. This year the key was luxury, instead of being a discount-centric festivity, big brands like Coach, Hermes, Kenzo and many more took part in the biggest shopping event ever.ġ1.11 is looking more like a long-awaited event since big stars are taking part in Single’s day’s 2020 celebration. Over 2 million new products were being launched, twice as much compared to 2019ġ1.11 confirms being the best moment for brands to launch new products and increase their awareness. And Over 30k international brands were involved, this was the biggest online shopping ever in the world. All payments were processed through Alipay. Performances have surpassed expectations, over 74 bn US$ GMV were generated. Together with Christmas (圣诞节), 12.12 is the last 2020 shopping festival, and it’s just 8 weeks before Chinese New Year (春节), which on 2021 will be celebrated on February 12th.įor retailers & online platforms, now it’s the best time to get ready for CNY and all the upcoming shopping festivals!ĭiscover the key strategies and platforms to be successful, get now our FREE report #beyondCNYĭouhas been extremely successful. 12.12 related videos were played over 750 times during one day. This year Douyin organized a 12.12 dedicated all-day event. Kantar reports a steady 19% growth in online to offline platforms in China. This year 12.12 promoted heavily O2O, Chinese users got big discounts on Alipay digital payment super app. eCommerce platforms such as Secoo and Taobao promoted their product with heavy discounts and hot deals. So many brands are ignoring this big opportunity, but here’s why you should get this commercial festival into consideration:ġ2.12 makes e-tailers and C2C users to take advantage of the double11 sales craze. Possibilities are endless!īetween Christmas and Double 11, the shopping season secret is Double 12 (双十二). Plus, you can push content directly through programmatic ads on the sections built-in WeChat, or sell within your store. With EGGsist, you can start turning your brand into a WeChat superstar by building your unique identity on the app and get in touch with thousands of potential customers. You can’t miss the unique opportunity to connect with over one billion potential customers, build more interactive and personalized shopping experiences, that is eventually what Chinese consumers are eager for! Those are just some of the main functionalities offered by the app. Nowadays, WeChat plays a fundamental role in Chinese people’s daily life. Now, the Chinese version of the app shows the eastern Asian continent picture, taken by a Chinese satellite. Here’s the last fun fact: since 2011, WeChat splash screen, called Blue Marble, is a photo of the planet earth shot during the Seventies, showing the African continent. Will it be the start of a new era for the “chatting” app? The Super APP gets more social vibes with the new Live Streaming feature. ![]()
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